GM Cars - Different Models Under One Roof

    GM cars are found all over the world. This can be explained by the fact that GM is the world's largest auto company by annual production volume for 2011. Toyota surpassed them in terms of automobiles manufactured (almost 100,000 units) in 2010.

    GM automobiles are sold under diverse models. With its main headquarter located in Detroit, Michigan, USA, GM manufactures cars and trucks in 33 countries.

    GM employs more than 200 thousand people with its base of customers all over the world. It sells cars and trucks under Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, and Holden. In the last months of George W. Bush' administration, GM almost went under but was saved by a $13.4 billion bailout from a $700 billion fund known as TARP or Troubled Asset Relief Program. The Obama administration added another $39 billion to further strengthen the company. It was a dilemma that those two presidents, especially Bush wrestled with: should the government intervene or just let the market dictate the course of events? GM emerged from a Chapter 11 reorganization in 2009.

    GM Cars and Their Story

    As it emerged from bankruptcy and company reorganization in 2010, GM reorganized the content and structure of its brand portfolio.  Some nameplates like Pontiac, Saturn, Hummer, and service brands like Goodwrench were discontinued. Others, like Saab, were sold. In 2011, GM discontinued the Daewoo brand in South Korea and replaced it with the Chevrolet brand.

    Two people shaped the history of GM - William C. Durant and Alfred Sloan. Durant founded the company on September 16, 1908 and while President of the company, GM acquired Cadillac, Elmore, Oakland (later known as Pontiac), Reliance Motor Truck Company, the predecessors of GMC Truck, and several others. Alfred Sloan was president when GM became the dominant automotive company which lasted into the 80s.

    In the 1960s Volkswagen, Renault , Hillman, and Datsun became more successful in penetrating the American auto market. The "Big Three" also had to compete against each other and which resulted in some GM cars like the Corvair, Chevy II, the Falcon and the Camaro/Pontiac Firebird to make GM more competitive in the compact car sector.

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