Toyota Cars - Quality and Economy


    Toyota Cars are very successful automobiles and are known for their quality the world over. They are manufactured by Toyota Motor Corporation which is of this writing is the world's largest automaker by revenue (USD $215.62 billion), production, sales (first half 2007: 4.72 million[ and profit ($15.09 billion) in front of General Motors.

    Toyota Motor Corporation owns and operates Toyota, Lexus, Scion, has a majority shareholding in Daihatsu Motors (a minicar manufacturer, that includes the hybrid vehicle technology Daihatsu Mild Hybrid System), Hino Motors (a manufacturer of commercial trucks, including hybrid vehicles) and has minority shareholdings in Fuji Heavy Industries (a manufacturer of Subaru brand cars), Isuzu Motors (the commercial truck manufacturer) and in Yamaha Motors the engine, motor cycle and marine craft manufacturer. The company includes 522 subsidiaries.





    The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's (Sakichi Toyoda) company, Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car (the Toyota AA) in 1936. It is headquartered in Toyota, Aichi and Bunkyo Tokyo, Japan. It also provides financial services through its division Toyota Financial Services and also creates robots besides automobiles. The company along with the original Toyota Industries form bulk of the Toyota Group.

    During the Pacific War (World War II) the company was dedicated to truck production for the Japanese Imperial Army. In 1957, the first of the Toyota cars to be exported to the United States was the Toyota Crown. Toyota's American and Brazilian divisions, Toyota Motor Sales Inc. and Toyota do Brazil S.A., were also established. Toyota began to expand in the 1960s with a new research and development facility, a presence in Thailand was established, the 10 millionth model was produced, a Deming Prize and partnerships with Hino Motors and Daihatsu were also established. The first Toyota built outside Japan was in April 1963, at Port Melbourne in Australia. By the end of the decade, Toyota had established a worldwide presence, as the company had exported its one-millionth unit.

    Due to the 1973 oil crisis, consumers in the lucrative U.S. market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles were not made to a high level of quality in order to keep the price low. Japanese customers, however, had a long-standing tradition of demanding small fuel-efficient cars that were manufactured to a high level of quality which Toyota cars are. Because of this, companies like Toyota, Honda, and Nissan established a strong and growing presence in North America in the 1970s.


    In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with GM called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile manufacturing plant in Fremont, California - the first time Toyota cars were made in the United States. The factory was an old General Motors plant that had been closed for several years. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989.

    In the 1990s Toyota began to branch out from producing mostly compact Toyota cars by adding many larger and more luxurious vehicles to its lineup, including a full sized pickup, the T100 (and later the Toyota Tundra), several lines of SUVs, a sport version of the Camry, known as the Camry Solara, and the Scion brand, a group of several affordable, yet sporty, automobiles targeted specifically to young adults. Toyota also began production of the world's best selling hybrid car, the Toyota Prius, in 1997.

    With a major presence with Europe, due to the success of Toyota Team Europe, the corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK, as Toyota cars had become very popular among British drivers. Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to list itself on the New York and London Stock Exchange.

    In 2007, Toyota released an update of its full size truck, the Toyota Tundra, produced in two American factories, one in Texas and one in Indiana, and "Motor Trend" named the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of two new factories, one to build the Toyota Rav4 in Woodstock, Ontario and the other to build the Toyota Highlander in Blue Springs, Mississippi.





    Toyota has introduced new technologies into Toyota cars including the first mass-produced hybrid



    Toyota Cars latest news and development



    (Toyota has been named to Fortune magazine’s Change the World List. Ranking Toyota at #8 of the top 50 companies, Fortune recognized Toyota for its hydrogen strategy to reduce carbon emissions and the mass market introduction of the hydrogen fuel cell vehicle, the Mirai).

    gas-electric vehicle, of which it says it has sold 1 million globally (2007-06-07) , Advanced Parking Guidance System (automatic parking), a four-speed electronically controlled automatic with buttons for power and economy shifting, and an eight-speed automatic transmission. Toyota, and Toyota-produced Lexus and Scion automobiles, consistently rank at the top in certain quality and reliability surveys, primarily J.D. Power and Consumer Reports.

    In 2005, Toyota, combined with its half-owned subsidiary Daihatsu Motor Company, produced 8.54 million vehicles, about

    500,000 fewer than the number produced by GM that year. Toyota has a large market share in the United States, but a small market share in Europe. Its also sells Toyota cars in Africa and is a market leader in Australia. Due to its Daihatsu subsidiary it has significant market shares in several fast-growing Southeast Asian countries.

    In the Fortune Global 500, Toyota Motor is the 8th largest company in the world. Since the recession of 2001, it has gained market share in the United States. Toyota's market share struggles in Europe where its Lexus brand has three tenths of one percent market share, compared to nearly two percent market share as the U.S. luxury segment leader.

    In the first three months of 2007, Toyota together with its half-owned subsidiary Daihatsu reported number one sales of 2.348 million units. Toyota's brand sales had risen 9.2% largely on demand for Corolla and Camry sedans. The difference in performance was largely attributed to surging demand for Toyota cars which are fuel-efficient vehicles. In November 2006, Toyota Motor Manufacturing Texas added a facility in San Antonio. Toyota has experienced quality problems and was reprimanded by the government in Japan for its recall practices. Toyota currently maintains over 16% of the US market share.

    Toyota has factories all over the world, manufacturing or assembling Toyota cars for local markets, including the Corolla. Toyota has manufacturing or assembly plants in Japan, Australia, Canada, Indonesia, Poland, South Africa, Turkey, the United Kingdom, the United States, France, Brazil, and more recently Pakistan, India, Argentina, Czech Republic, Mexico, Malaysia, Thailand, China, Vietnam, Venezuela, and the Philippines.


    Toyota has invested considerably into cleaner-burning vehicles such as the Toyota Prius, Toyota cars which are based on technology such as the Hybrid Synergy Drive. In 2002, Toyota successfully road-tested a new version of the RAV4 which ran on a Hydrogen fuel cell. Scientific American called the company its Business Brainwave of the Year in 2003 for commercializing an affordable hybrid car.

    Toyota directly employs around 38,340 people in North America. It has made around $16.8 billion in direct investments in North America. It has in total produced 14.8 million vehicles, 2.5 million vehicles sales (2005), 39.2 million total vehicles sales, and purchased $26.1 billion worth of "parts, materials and components" as of December 2005 in North America. It has 1,745 North American dealers and has given around $301 million as philanthropy to the United States since 1991.

    The first Toyota brand was the eponymous Toyota, which remains the best selling of Toyota's brands. Sales of Toyota cars have given Toyota Motor Corporation a 45% domestic market share in Japan, higher than any other manufacturer. In North America, Toyota has achieved success with a full lineup of cars, trucks, SUVs, and other vehicles. In particular, the Toyota Camry has been America's best-selling car for the past five years, and is assembled in Kentucky; the Toyota Corolla has been the second best-selling Toyota cars for 2006, and is assembled in Cambridge, Ontario Canada, as well as Fremont, California. These vehicles have helped drive sales of the Toyota brand in the United States. Total U.S. sales reached 2,220,090 units in 2006, making the brand third overall in U.S. sales for the first time in history.

    Toyota philosophy

    In Toyota philosophy, zeronise consists in reducing pollution, traffic deaths and road congestion.




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